Examples
The report is the product. So look at one.
The fastest way to understand Mind Your Buyer is to read what it produces. Start with a full report you can scroll top to bottom, then see the kind of finding each page type tends to surface.
Example findings
What a check tends to catch, by page
One representative finding per page type — each the kind of specific, evidence-linked observation a full report is built from. Fictional personas, clearly labelled.
The hero says what you do, not who it's for or why it's different
I read the top of the page twice and still couldn't tell if this is for a team like mine or for enterprise. I don't have time to figure it out, so I'd probably just close the tab.
Fictional persona · composite first-time visitor · P-01
The ROI claim reads as unproven at the decision moment
A number that big with no footnote makes me trust the rest of the page a little less. What am I supposed to tell my CFO — 'the website said so'?
Fictional persona · composite budget owner · P-02
The page answers a different question than the ad asked
I clicked because the ad said it would help with one specific thing. The page is talking about everything the product does. I'm not sure I'm even in the right place anymore.
Fictional persona · composite paid-click visitor · P-03
The champion has nothing to forward internally
This looks good to me, but I have to convince three other people who are more skeptical than I am. There's nothing here I can send them that answers the question they'll ask first.
Fictional persona · composite internal champion · P-04
Fictional buyers, real gaps. Every quote here is a labelled simulated perspective — never presented as a real customer.
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These examples are fictional demonstrations, clearly labelled. As pilots produce them, real before/after case studies will take their place — with the customer's permission and the same evidence discipline. Findings are directional and built for human judgment, not statistical proof.